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This house supports universities treating students as customers
in Global
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Arguments
If Universities dont take the mindset of students being customers then longer term their student base would vanish.
Now, it doesn't mean that University needs to take it easy in students just because customer is always right. The service is valuable education - and that comes with hard work.
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However, here lays the catch: it is not enough for the company to please the customer instantaneously. It is more important to provide a long-term satisfaction. As such, universities really want their students to succeed in real life, so they remain thankful for the services they received. Making courses easier and handing out high grades left and right may make the students happy throughout their studies, but make their lives much harder upon graduation - and "I have wasted my money on useless classes" is the last thing a private university wants to see written in an online review section.
As such, treating students as customers does not make universities any more inclined to go easy on them, to simplify the programs, or to reduce the quality standards. It simply means that the university wants the students to be happy with the skills they acquire throughout the program and uses revenue as the primary incentive.
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With public universities, it is a bit more complicated. Public universities do not pursue any commercial interest, and treating the students as customers goes against the reasoning behind the whole taxation system: invest in the government and receive services in return. The investment has already happened, from all the potential customers, hence the university has to have other incentives than profit in order to want to provide high quality education. This, in my opinion, is the biggest disadvantage of public education, and the primary reason of why it tends to lag in quality far behind private education: public education facilities are more interested in minimizing the amount of expenses towards education, not in maximizing the outcome of that education, hence they tend to be technologically and morally outdated, they tend to hire lower quality teachers and professors, and they tend to provide only the most basic necessities for students, so as to save more resources.
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